New brand identity

Mountain Valley unveiled a new brand identity with a new logo that graphically portrays the 2-state market area of North Carolina and Virginia region we serve and reflects our 40-year legacy of caring with bold new colors and updated typeface.

Our goal was to have a new identity for Mountain Valley reflecting the personal nature of our work and the passion our team brings to each day and each interaction with a patient or family member.

“Our mission is to honor the lives and experiences of the individuals we serve and make every moment matter. Our brand now reflects our commitment to create the best experience for those facing serious illness. Every patient. Every family. Every time.” said Jan Bullard, senior vice president of marketing and public relations.